Prai Beauty has scored its firts retail partner in the U.S. – Lord & Taylor. The brand’s Ageless Neck product line launched on the retailer’s website, and is available in four of the retailer’s  locations in the tri-state area.

Famed fashion photographer and reality television star Nigel Barker is the new Global Creative Director at Prai Beauty, and will attend the brand’s launch event on May 13th at the Lord & Taylor store at the Westfield Garden State Plaza in New Jersey.

Barker says, “PRAI is the first beauty brand I’ve ever endorsed. I love that they actively promote a positive message around real aging. I see beauty through my camera lens and know that a woman’s neck is one of the most alluring parts of her body, framing her face and helping to tell her story.”

Prai Beauty’s Ageless Throat & Decolletage Collection includes ‘The New Neck Lift’ Kit, which is exclusive to Lord & Taylor and guarantees results in 7 days. The kit includes the Ageless Throat Ionic Device, which is the first-ever device designed specifically for the neck; Ionic Serum; and Throat & Decolletage Creme.

Prai Beauty’s CEO and founder is Cathy Kangas. The products proudly display the Leaping Bunny seal, and a portion of all proceeds benefit animal charities through the Prai for Paws campaign. Kangas also sits on the Board of Directors for The Humane Society of The United States.